Transitioning Your Business Online
The Internet is providing your brick-and-mortar business an opportunity to serve your customers online. Having an web presence doesn’t mean that you will abandon your brick-and-mortar business, rather...
View ArticleMarketing Fundamentals for the Online Business
When going online, few people give much thought to all the aspects of running an online business. But in order to be among the 5% of the businesses that still run after their first year, you need to...
View ArticleSet the Right Performance Objectives for Online Ad Campaigns
What feels like an eternity ago, I wrote an article titled, “Are Your Internet Goals Leaning Against the Right Wall” that told a story about a website company’s miserable experience with a well-known...
View ArticleThink About Local Online Ads With Newspapers
Print readership is in decline while online news reading continues to grow. Your business may be one that should consider newspaper websites for advertising. If your demographic happens to fall into...
View Article12 Month Total Online Presence Blueprint
I’ve been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff...
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